Case study: Steps to build a membership site from scratch

So we recently published an article on the membership site business model, providing insight into how this model can move you towards the “infinite hourly rate” (IHR).

Here’s the article if you missed it

We’ll be taking on the challenges in building a membership site one-by-one, and documenting the process along the way.

Right now we’re in the planning phase so that’s what will be covered off first.

The Planning Phase

First we’ll look at what sort of challenges we will be facing and think about the considerations that we should be making.

Potential membership site platforms

Patreon

Here’s a guide from the elegant themes blog on how to use Patreon to create a membership site with WordPress.

https://www.elegantthemes.com/blog/tips-tricks/how-to-create-a-patreon-membership-site-on-wordpress

Memberful

Here’s a guide from the elegant themes blog on how to use Memberful to create a membership site with WordPress.

https://www.elegantthemes.com/blog/resources/how-to-use-memberful-to-create-a-wordpress-membership-site

Potential Forum Plugins

Here’s a guide from the elegant themes blog on how to use BBPress to create a forum on your WordPress website.

https://www.elegantthemes.com/blog/tips-tricks/how-to-use-bbpress-to-add-a-forum-to-your-wordpress-website

Potential Approaches to an Online Community

In this Elegant themes article, they discuss the 3 different approaches to an online community. Namely;

  • Forum
  • Community Blog
  • Social Network

https://www.elegantthemes.com/blog/tips-tricks/how-to-build-a-community-website-with-wordpress

Potential Learning Management Systems (LMSs)

A potential niche of membership sites, the learning management system…

Here are some options for learning management systems compiled by elegant themes…

https://www.elegantthemes.com/blog/resources/best-wordpress-lms-plugins-for-ecourse-websites

And some other options for learning management systems compiled by Kinsta…

9 Best Learning Management System Plugins

LifterLMS is a front runner for a couple of reasons:

  • It’s one of the most popular solutions – meaning it’s supported and debugged
  • It has a Freemium Model, which means learning can be done at low cost and then upgrades paid for later
  • The Premium version has everything a class leading LMS needs

Download LifterLMS from WordPress.org here https://wordpress.org/plugins/lifterlms/

Potential Marketing Automation Plugins for WordPress

UserEngage

Here’s a blog article from elegant themes that explains how UserEngage can be used to integrate marketing automation into your WordPress site.

https://www.elegantthemes.com/blog/resources/userengage-for-wordpress-a-powerful-lead-nurturing-tool-for-your-website

The potential here is significant, as triggers and actions can be set based on website visitor behaviours.

SendinBlue

SendinBlue also has marketing automation capabilities, triggering emails based on user actions.

https://wordpress.org/plugins/mailin/