Launching products on Amazon is a topic that will get debated over and over again. Fundamentally, there’s an algorithm, and that algorithm reacts to signals. People buying your product, even at a discount, is a signal. And hey, it’s not like “promotional launch offers” are a new concept to the retail industry as a whole! It’s practically standard operating procedure!
But, cut the debate for a second. The reason why so much debate goes on is primarily because people are in search of “The perfect solution” which basically costs no money or effort and gives you the best results. Yeah…. that sounds realistic. So instead, we focus on all the negatives, search for proof, debate back and forth about the ONE rationalisation that proves your own world view. This is 100% natural human behaviour.
I am a fan of discount launches (get that out of the way), however, I am not blind to the negative side effects that we’ve felt as a result of pursuing that strategy and that’s what this post is about. Continue reading “Negative Side Effects of Deep Discount Launches [SCUM-SUCKING Hijackers]”
Brand Registry from Amazon can provide a false sense of security. The thought that now you’re brand registered, you’re safe from unscrupulous scumbags jumping on your listing and “Selling” your products…
Greg Mercer laid out a bit of a strategy for getting the unscrupulous leaches off your listings, and we’ve had some recent experience in using these strategies. Here’s what we did and some templates. Continue reading “Getting Hijackers off an Amazon Listing”
There’s plenty of talk about 2-step URLs and as soon as a new one arrives, the old one’s go out of date. Some of the most popular tutorials only take you so far, leaving you with the question “How do I make it so only 1 Product displays on the page I’m sending the customer to?”
There are answers out there in various forms, but I’m pulling it together right here, right now… Continue reading “Creating Amazon 2-Step Storefront URL With 1 Product”
It can sound generic and boring, and the same advice gets spewed out all over the web on a weekly basis, so why write our own checklist?
There are multiple mechanics that go beyond the standard; write a title, write your bullet points as benefits, write your description, put your keywords in the back end. Of course you do those things, but there are some basic mechanics not to miss. Continue reading “Setting up an Amazon Listing: Checklist”