Amazon Seller Refunds: Your Options for Recovering Profit

Getting refunds from Amazon as an Amazon Seller can be painful to say the least. Even if you figure out what reports you need and put together a process to handle their manipulation, you can be left feeling out of pocket. Is the reward worth the time you invested? Is this really something you want to spend your time managing and keeping up with? Talk about boring!

So here are your options. Depending on business size, you may choose a different approach. Fundamentally it’s about ROI and keeping Amazon honest. With margins always being squeezed these reimbursements are definitely contributing to your bottom line. Continue reading “Amazon Seller Refunds: Your Options for Recovering Profit”

Negative Side Effects of Deep Discount Launches [SCUM-SUCKING Hijackers]

Launching products on Amazon is a topic that will get debated over and over again. Fundamentally, there’s an algorithm, and that algorithm reacts to signals. People buying your product, even at a discount, is a signal. And hey, it’s not like “promotional launch offers” are a new concept to the retail industry as a whole! It’s practically standard operating procedure!

But, cut the debate for a second. The reason why so much debate goes on is primarily because people are in search of “The perfect solution” which basically costs no money or effort and gives you the best results. Yeah…. that sounds realistic. So instead, we focus on all the negatives, search for proof, debate back and forth about the ONE rationalisation that proves your own world view. This is 100% natural human behaviour.

I am a fan of discount launches (get that out of the way), however, I am not blind to the negative side effects that we’ve felt as a result of pursuing that strategy and that’s what this post is about. Continue reading “Negative Side Effects of Deep Discount Launches [SCUM-SUCKING Hijackers]”

How to set up an Amazon Promotion using AMZ Coupon Server

As with all product launch or keyword ranking methods there are specific actions and steps that are required to achieve the end goal of an increase in rank. Beyond the technical steps, there are also the principles and nuances that move you from taking action, to taking action correctly and effectively.

This article provides the step by step actions required to setup a promotion and distribute single use coupon codes through AMZ Coupon Server, a WordPress Plugin for your very own website. Continue reading “How to set up an Amazon Promotion using AMZ Coupon Server”

Marketing & eCommerce Experts & Training 2018

I’ve pulled together a list of valuable and credible resources for training in the online marketing and eCommerce space in 2018. I’ve named names and linked directly to their sites, and where relevant I’ve signposted any stand out resources, free and paid training.

I will continue to add and update this article as more resources are identified, so watch out for updates! Continue reading “Marketing & eCommerce Experts & Training 2018”

Getting Video Content For Your Products

User generated video content is massively powerful in eCommerce, so a system for generating it is essential. This could be seen as the reserve of the “influencer” but in reality, well placed video content that can be served again and again as part of the marketing funnel is likely to be more powerful than a few “flash-in-the-pan” video posts from some micro-influencers.

So I’ve put together a list of platforms, websites and methods we can use to systematically get video content flowing.

I’ll also touch on using that video content. It’s not just Social Ads, Social Posts and product pages on your website that can benefit. With Amazon increasingly moving towards allowing the use of video in listings, this will soon be a competitive differentiator. So the ability to syndicate video to Amazon will be a key selling point for the platforms, websites and methods listed with that capability. Continue reading “Getting Video Content For Your Products”

AMZ Coupon Server Setup Guide

The AMZ Coupon Server plugin helps deliver unique coupon codes to customers whilst capturing email addresses. A simple function, but setup and styling can be a little challenging, therefore it deserves a guide and the solutions we found useful.

The guide will cover styling the landing pages, ensuring the AMZ Coupon Server is sending emails from your WordPress site and a couple of other noteworthy items. Continue reading “AMZ Coupon Server Setup Guide”