Ok, so you want to rank for a targeted keyword, but in reality you’ll end up ranking for more than the keyword you targeted. There’s therefore an opportunity.
Identifying the keywords that you rank for (even if it’s way down the ranking) allows you to put together a list of words that you can then emphasise, or weave into the post (if they’re not already there). This is an optimisation technique discussed by Dom at Human Proof Designs. Continue reading “Improving a Post That’s Already Ranking in Google”
There’s plenty of talk about 2-step URLs and as soon as a new one arrives, the old one’s go out of date. Some of the most popular tutorials only take you so far, leaving you with the question “How do I make it so only 1 Product displays on the page I’m sending the customer to?”
There are answers out there in various forms, but I’m pulling it together right here, right now… Continue reading “Creating Amazon 2-Step Storefront URL With 1 Product”
So you’ve tackled reverse ASIN, you’ve taken a look at Google Keyword Planner, maybe even splashed out on another keyword tool or subscribed to Helium 10. You’ve got a million keywords, some look completely irrelevant, some you haven’t got a clue on relevance, and you’ve got some indication of search volume. What the hell next?
Well, this is where we probably need to qualify what you’re actually trying to achieve with keyword research. Again, it might seem obvious, but maybe a little overlooked. Continue reading “Amazon Search Keyword Research”