WordPress Hosting Guide For Non-Developers

So the common language or parlance is to refer to entry level hosting as “Shared” and premium or advanced offerings as “Managed”. This in itself is a massive source of confusion as in essence, hosting can be both “Managed” and “Shared” at the same time!

Expect more like this from this short guide on WordPress hosting for non-developers. Continue reading “WordPress Hosting Guide For Non-Developers”

Amazon Seller Refunds: Your Options for Recovering Profit

Getting refunds from Amazon as an Amazon Seller can be painful to say the least. Even if you figure out what reports you need and put together a process to handle their manipulation, you can be left feeling out of pocket. Is the reward worth the time you invested? Is this really something you want to spend your time managing and keeping up with? Talk about boring!

So here are your options. Depending on business size, you may choose a different approach. Fundamentally it’s about ROI and keeping Amazon honest. With margins always being squeezed these reimbursements are definitely contributing to your bottom line. Continue reading “Amazon Seller Refunds: Your Options for Recovering Profit”

Improving a Post That’s Already Ranking in Google

Ok, so you want to rank for a targeted keyword, but in reality you’ll end up ranking for more than the keyword you targeted. There’s therefore an opportunity.

Identifying the keywords that you rank for (even if it’s way down the ranking) allows you to put together a list of words that you can then emphasise, or weave into the post (if they’re not already there). This is an optimisation technique discussed by Dom at Human Proof Designs. Continue reading “Improving a Post That’s Already Ranking in Google”

Practical guide to tackling GDPR for your site

GDPR feels like a messy burden for most website owners. Most owners aren’t likely to do anything untoward with data, but the many suffer because of the few. On the flip side, making it clear how data will be used and the ability to make an informed decision about your behaviour is probably a good thing.

This post provides a list of things to do on your site and provides a multitude of ways those things can be done. So many guides out there have been written by plugin and service sellers who are simply self-serving. This isn’t helpful. It’s over-complicated and biased. Continue reading “Practical guide to tackling GDPR for your site”

Negative Side Effects of Deep Discount Launches [SCUM-SUCKING Hijackers]

Launching products on Amazon is a topic that will get debated over and over again. Fundamentally, there’s an algorithm, and that algorithm reacts to signals. People buying your product, even at a discount, is a signal. And hey, it’s not like “promotional launch offers” are a new concept to the retail industry as a whole! It’s practically standard operating procedure!

But, cut the debate for a second. The reason why so much debate goes on is primarily because people are in search of “The perfect solution” which basically costs no money or effort and gives you the best results. Yeah…. that sounds realistic. So instead, we focus on all the negatives, search for proof, debate back and forth about the ONE rationalisation that proves your own world view. This is 100% natural human behaviour.

I am a fan of discount launches (get that out of the way), however, I am not blind to the negative side effects that we’ve felt as a result of pursuing that strategy and that’s what this post is about. Continue reading “Negative Side Effects of Deep Discount Launches [SCUM-SUCKING Hijackers]”

Uninstalling WordPress for a Fresh Install of… WordPress!

Should you need uninstall WordPress for any particular reason, the steps can get quite in depth and technical. You’ll need to familiarise yourself with your File Manager and the My SQL Databases section of your CPanel, but this isn’t too difficult in reality.

You should only need to do this once in a blue moon, therefore it’s not something you’re going to get familiar with. So here’s a quick cheat sheet guide on the steps to take to perform an uninstall of WordPress from your hosting account. Continue reading “Uninstalling WordPress for a Fresh Install of… WordPress!”

How to build a new WordPress site while the old site is live

Time is always pressured, and the ability to break a task such as building a brand new website into bite-sized chunks is essential. This is where staging sites come in, or temporary domains, or reference domains, or sub-directories, or sub-domains…. You’re potentially starting to get the picture here that this is about as clear as mud  in most cases. Above all else, it comes with an overall feel that someone with more coding knowledge should really be dealing with it!

I’ve looked at a number of guides out there with a focus on “Ease of Implementation” and found a few good step by step instructions. Continue reading “How to build a new WordPress site while the old site is live”