How to set up an Amazon Promotion using AMZ Coupon Server

As with all product launch or keyword ranking methods there are specific actions and steps that are required to achieve the end goal of an increase in rank. Beyond the technical steps, there are also the principles and nuances that move you from taking action, to taking action correctly and effectively.

This article provides the step by step actions required to setup a promotion and distribute single use coupon codes through AMZ Coupon Server, a WordPress Plugin for your very own website. Continue reading “How to set up an Amazon Promotion using AMZ Coupon Server”

Amazon OneLink not working with WooCommerce

Amazon OneLink is a method by which you can get your customers redirected to their local marketplace when they click on your affiliate link. That means their chance of converting has just massively increased.

Amazon Associates OneLink International Commissions

This is seriously useful in making your website internationally relevant AND reap the affiliate rewards. However, there’s a problem… Continue reading “Amazon OneLink not working with WooCommerce”

Marketing & eCommerce Experts & Training 2018

I’ve pulled together a list of valuable and credible resources for training in the online marketing and eCommerce space in 2018. I’ve named names and linked directly to their sites, and where relevant I’ve signposted any stand out resources, free and paid training.

I will continue to add and update this article as more resources are identified, so watch out for updates! Continue reading “Marketing & eCommerce Experts & Training 2018”

Getting Video Content For Your Products

User generated video content is massively powerful in eCommerce, so a system for generating it is essential. This could be seen as the reserve of the “influencer” but in reality, well placed video content that can be served again and again as part of the marketing funnel is likely to be more powerful than a few “flash-in-the-pan” video posts from some micro-influencers.

So I’ve put together a list of platforms, websites and methods we can use to systematically get video content flowing.

I’ll also touch on using that video content. It’s not just Social Ads, Social Posts and product pages on your website that can benefit. With Amazon increasingly moving towards allowing the use of video in listings, this will soon be a competitive differentiator. So the ability to syndicate video to Amazon will be a key selling point for the platforms, websites and methods listed with that capability. Continue reading “Getting Video Content For Your Products”

Managing Your Social Team’s Activity On Instagram

When you’re not the one directly managing your Brand’s Instagram account, but you’re ultimately responsible for the success of your organic social campaigns, activity reporting is essential for peace of mind. I’m not talking about the typical Analytics suites out there that measure your audience – I’m talking about measuring the actions YOUR account is taking.

This might sound a little autocratic, or like you’re spying – but that’s not the intention here. If you want to deliver outcomes, don’t measure the outcomes, measure the inputs that deliver those outcomes – are you doing “The Right Things, Right…” Continue reading “Managing Your Social Team’s Activity On Instagram”

AMZ Coupon Server Setup Guide

The AMZ Coupon Server plugin helps deliver unique coupon codes to customers whilst capturing email addresses. A simple function, but setup and styling can be a little challenging, therefore it deserves a guide and the solutions we found useful.

The guide will cover styling the landing pages, ensuring the AMZ Coupon Server is sending emails from your WordPress site and a couple of other noteworthy items. Continue reading “AMZ Coupon Server Setup Guide”

Redirecting Global Domains With HTTPS Properly

Redirects and HTTPS are a pretty dry subject. So I’ll keep it techie and brief. The definition of the problem comes from the desire to redirect global domains to a single version of the site. i.e. redirecting .com to .co.uk.

Although there’s a simple answer for the redirect of the HTTP version of the site (DNS records) the answer for redirecting the HTTPS reveals a couple of thoughts and implications. Continue reading “Redirecting Global Domains With HTTPS Properly”

Technical Setup Steps For a New WordPress Website

The process of starting off a new website build can be relatively infrequent, and as a result, when you’re faced with trying to remember the technical setup steps for a new WordPress Website build you find yourself dredging the memory banks. So here’s the step by step on one of our installations including which standard plugins to install. Techie article, but a necessary checklist! Continue reading “Technical Setup Steps For a New WordPress Website”