Negative Side Effects of Deep Discount Launches [SCUM-SUCKING Hijackers]

Launching products on Amazon is a topic that will get debated over and over again. Fundamentally, there’s an algorithm, and that algorithm reacts to signals. People buying your product, even at a discount, is a signal. And hey, it’s not like “promotional launch offers” are a new concept to the retail industry as a whole! It’s practically standard operating procedure!

But, cut the debate for a second. The reason why so much debate goes on is primarily because people are in search of “The perfect solution” which basically costs no money or effort and gives you the best results. Yeah…. that sounds realistic. So instead, we focus on all the negatives, search for proof, debate back and forth about the ONE rationalisation that proves your own world view. This is 100% natural human behaviour.

I am a fan of discount launches (get that out of the way), however, I am not blind to the negative side effects that we’ve felt as a result of pursuing that strategy and that’s what this post is about. Continue reading “Negative Side Effects of Deep Discount Launches [SCUM-SUCKING Hijackers]”

Uninstalling WordPress for a Fresh Install of… WordPress!

Should you need uninstall WordPress for any particular reason, the steps can get quite in depth and technical. You’ll need to familiarise yourself with your File Manager and the My SQL Databases section of your CPanel, but this isn’t too difficult in reality.

You should only need to do this once in a blue moon, therefore it’s not something you’re going to get familiar with. So here’s a quick cheat sheet guide on the steps to take to perform an uninstall of WordPress from your hosting account. Continue reading “Uninstalling WordPress for a Fresh Install of… WordPress!”

How to build a new WordPress site while the old site is live

Time is always pressured, and the ability to break a task such as building a brand new website into bite-sized chunks is essential. This is where staging sites come in, or temporary domains, or reference domains, or sub-directories, or sub-domains…. You’re potentially starting to get the picture here that this is about as clear as mud  in most cases. Above all else, it comes with an overall feel that someone with more coding knowledge should really be dealing with it!

I’ve looked at a number of guides out there with a focus on “Ease of Implementation” and found a few good step by step instructions. Continue reading “How to build a new WordPress site while the old site is live”

How to set up an Amazon Promotion using AMZ Coupon Server

As with all product launch or keyword ranking methods there are specific actions and steps that are required to achieve the end goal of an increase in rank. Beyond the technical steps, there are also the principles and nuances that move you from taking action, to taking action correctly and effectively.

This article provides the step by step actions required to setup a promotion and distribute single use coupon codes through AMZ Coupon Server, a WordPress Plugin for your very own website. Continue reading “How to set up an Amazon Promotion using AMZ Coupon Server”

Amazon OneLink not working with WooCommerce

Amazon OneLink is a method by which you can get your customers redirected to their local marketplace when they click on your affiliate link. That means their chance of converting has just massively increased.

Amazon Associates OneLink International Commissions

This is seriously useful in making your website internationally relevant AND reap the affiliate rewards. However, there’s a problem… Continue reading “Amazon OneLink not working with WooCommerce”

Marketing & eCommerce Experts & Training 2018

I’ve pulled together a list of valuable and credible resources for training in the online marketing and eCommerce space in 2018. I’ve named names and linked directly to their sites, and where relevant I’ve signposted any stand out resources, free and paid training.

I will continue to add and update this article as more resources are identified, so watch out for updates! Continue reading “Marketing & eCommerce Experts & Training 2018”

Getting Video Content For Your Products

User generated video content is massively powerful in eCommerce, so a system for generating it is essential. This could be seen as the reserve of the “influencer” but in reality, well placed video content that can be served again and again as part of the marketing funnel is likely to be more powerful than a few “flash-in-the-pan” video posts from some micro-influencers.

So I’ve put together a list of platforms, websites and methods we can use to systematically get video content flowing.

I’ll also touch on using that video content. It’s not just Social Ads, Social Posts and product pages on your website that can benefit. With Amazon increasingly moving towards allowing the use of video in listings, this will soon be a competitive differentiator. So the ability to syndicate video to Amazon will be a key selling point for the platforms, websites and methods listed with that capability. Continue reading “Getting Video Content For Your Products”